Winning Website - About Page
News flash! Your About Page is the #2 most-viewed page on your site — it’s where your trust-building and mission weave their way into the heart and soul of potential customers and supporters.
So if this page has been gathering dust at the back of your digital asset closet…it’s time to bust out the Pledge and use this set of templates to put some elbow grease into the copy so it shines like the valuable treasure it is.
We’ll walk hand-in-hand through building a just-right page for your audience, drafting content that makes you/your brand irresistible to the people you serve. What’s the end game? You can immediately begin to capture more of the business and supporters you deserve.
What’s Included:
A step-by-step workbook, complete with space to play around with different styles to find the About Page style that feels true to you and your brand. Provided in Google Doc format —my fave for collaboration…and easy to print or convert to Word if that’s your jam. (Word to the wise: this process will feel loads lighter and work BEST if you have already done the work to fine tune your Pitch Perfect voice — if you haven’t, here’s the quick hack template for you).
A collection of knock-your-socks-off examples to help inspire your greatest possible About Page.
Instant access to feedback in the Entrepreneurs Write Copy community — because we know that great copy isn’t built alone, feedback is where gold is forged, and there’s nothing like tribe to tell it to you straight.