Services

You’ve got 99 problems, but bad copy doesn’t have to be one. Find the just-right mix of done-for-you and done-with-you support…or go full blown DIY (with templates, of course).

 

Pop Quiz Time!

Your copy is:

(a) winning you new sales and followers all day, every day

(b) losing you sales and followers, all day, every day

(c) not sure….it’s just there

If you answered anything but a resounding (a)…we need to talk.

You need copy –– whether on a home page, sales page, email funnel, marketing message...you name it –– to go to werk like life depends on it.

(Harrrrd truth – the life of your business does. Full stop.)

That’s where we come in, with copy fixes that have raked in millions for small businesses, entrepreneurs and non-profits.

Step inside––it’s your turn.

Now that you’re practically in my sun-drenched living room, we’re friends.

So let’s put the pretenses aside and get real for a hot minute (not a second longer; we’ve both got **things to do**).

You might just have the BEST service or product or cause out there (and I believe it cuz that’s who strolls through the ocean air into this door). BUT. Without the right words that persuade your ideal prospect and shoot arrow straight Kevin Costner Robin Hood style through their heart and deepest desire…you’ll just wind up the best kept secret. And we can’t have that now, can we?

It’s time to up your game with copy that breathes life (and multiple figure$$$) into your offers, builds trust with your audience, and makes you the game-changing, inspiring brand e’ryone can’t stop talking about.

You’re in the Right Place If You’re Ready to…

…work with pros who’ve brought small business copy to new heights

…build a deeply engaged audience that hangs on your every (strategically placed) word

…score copy (and systems) trusted by international thought leaders and household names

…be heard over the noisy, overcrowded digital marketplace with a high-converting funnel and messaging strategy

…finally figure out how to sound like YOUR BRAND in everything you write

Let’s get your ideal prospects singing “you’re the one that I want”

so you can swivel those hips in celebration, soar (like Olivia and John) into the big blue sky of possibility that your brand holds… and rise classily above the carnival-like chaos of internet searches and inbox offers.

What’s more? You’ll never walk alone anymore (at least where copy’s concerned).

I believe with all my heart that copy—just like any other part of our business––gets better with more eyes on deck. And I also believe that writing good copy is something ANYONE can do (with a bit of guidance and a sprinkle of magic template dust).

That’s why I’m on a mission to ensure that copywriting is no longer a gatekeeper and dream blocker. I want you to have the copy keys to the kingdom of empowered changemakers and thriving entrepreneurs.

Let’s nerd up on the strategy BEHIND great conversion copy and geek out on the targeted messaging and brand voice to get you there (or show you how with my handy dandy Pitch Perfect Voice guide and Brand Story Shortcut template).

Then we’ll sit back and clink our glasses…because we celebrate our wins in these parts.

ARE YOU READY?

Option 1: Strategy Call

FIRST COME, FIRST SERVED | PAY BY THE HOUR FOR <<JUST>> WHAT YOU NEED | CALL RECORDING & NICOLE’S NOTES WRITE UP DELIVERED POST-CALL

FROM $950

This is for you if

….your launch or annual campaign has snuck up on you and you need some back pocket coaching (or even the final words for those email subject lines) stat

…you’ve been in action, have content going every which way, and need a quick hit of Comms & Marketing Director strategy with marching orders to set you straight

…you have an idea for a course/community/event…and you just need someone to help you set your sights on the runway (and set some traffic control in place) so you can take off

…your website is looking a little too 2001ish and you need advice on how to spruce things up…maybe a fresh coat of brand messaging, moving the furniture (words) around in the rooms (pages), or sending dilapidated copy out to the donate pile

…you’ve invested wisely in the Write Kinda Copy templates or courses and need some by-the-hour clean up or deep dive time to make sure it’s just-just.

Think of this like hitting up your favorite gym for a 1-on-1 personal training sesh to build your copy muscles…only I’m helping you do the push ups.

You’ll get my undivided attention and decades of experience all to yourself, and a bit of speed writing where it’s needed (plus a detailed write up and recording since we’ll likely be moving at the speed of light so you get copy results that handsomely cover your investment).

Option 2: Hip-Pocket Comms/Marketing Director

FROM $1,495 WORKSHOP + CUSTOM TO YOU PROPOSAL


CUSTOM TO YOU PROPOSAL MAY INCLUDE OPTIONS LIKE MONTHLY STRATEGY CALLS | HOLISITIC CONTENT CALENDAR| PR STRATEGY | PROJECT MANAGEMENT SET UP & SUPPORT | LANDING PAGE, REGISTRATION PAGE, THANK YOU PAGE COPY | AFFILIATE PROMO COPY

This custom-to-you service offers high-level strategy, starting with a deep dive workshop where we’ll identify goals, resources, and timelines for what you’re hoping to achieve. We’ll go far from the shallows and become an indispensable part of your team (for as long as you want us there….current record stands at 12 years), working in concert to pin down strategy and train up the support team and systems you need to implement.

Real talk. Many a small business or nonprofit simply can’t foot the bill for a full time communications & marketing director. This option wisely stewards your funds by getting just the right amount of high level strategy you need - either once or ongoing – to make your important work seen and your campaigns successful.

This is for you if…

…your Comms & Marketing plan is virtually non-existent (NO judgement…we all start somewhere!)

…you’ve got an awesome new product, course, event, or other offering that you need to get ready to launch to a specific target audience

…you’ve got an existing program or event that’s honestly just delivering lackluster returns

…you have more questions than answers when it comes to having a cohesive strategy across your website, socials, PR, and donation campaigns

And <<bonus!>> once you’ve gone through this process, we can dip in anytime in the future for targeted support that leverages what we learned in the workshop (like fine wine, this service gets more valuable and rich in flavor over time).

Option 3: Done-With-You Development for strategy, copy, courses and more

FROM $3,750

TYPICALLY 4-WEEK WORKING TIMELINE CUSTOM TO YOU PROPOSAL MAY INCLUDE OPTIONS LIKE: SKETCH OUT A LAUNCH Or SOCIAL MEDIA STRATEGY; EMAIL SUPPORT FOR ONGOING PROJECT QUESTIONS; COPY & STRATEGY REVIEW & POLISH; IN DEPTH SUPPORT FOR A SALES PAGE, DONATION CAMPAIGN, EMAIL COPY OR WEB COPY

If you’re already in flow on a project and need someone to help you keep it on track, on time, and on point, this might be the space for you. We’ll meet weekly to work on what you need and give you targeted support where we see it’s needed.

This is for you if…

…your web copy isn’t syncing with your brand story or voice and you need the Midas touch to turn your current words to copy gold

…the 3-5k words on your donate or sales page just seems…off…and you need some back up support and elbow grease to get it sparkly with that new car feel

…you’ve started down the path of building a course/community/event and you need help landing that plane. Roger that, we’ll dig in to help execute any aspect …from the presentations and workbooks to the nurture sequences and ad promo copy.

…you’ve got a multi-part year-end appeal and the copy has got your wheels spinning in a rut. We’ll outline a plan that works within your team’s resources + draws in the donations to fund your important work.

…the email copy for your upcoming launch is making you go all coo coo for Cocoa Puffs ––what message goes where???––and subject line fatigue is def setting in. We’ll deep breathe to stop the spin and step in to architect a funnel and make sure every word goes right where it belongs.

These custom packages are the best of all worlds…we tag in to take the baton, helping you have enough juice to sprint toward the end. Because we’re not doing all the research (where the real $$ goes in copywriting), your price tag drops. You get the very best of our know how, copy editing prowess, templates, and strategic thinking skills.

If the rubber’s already met the road and you need a co-pilot to hop in for the ride, we gotchu.

Option 4: Brand Story & Website Copy

FROM $9,750

TYPICALLY 6-8 WEEK TURN AROUND PROCESS | BRAND POSITIONING, DEVELOPMENT & MESSAGING | WEBSITE WIREFRAME | CONVERSION COPY (THAT ALSO APPEASES THE SEO GODS) FOR 4+ PAGES OF YOUR SITE

The is The Works when it comes to your most valuable online asset—your website. You’ll get white glove, done-for-you strategy and copywriting . We’ll expertly weave your voice into copy formulas that sell your services and products (or attract donors if you’re in the nonprofit set).

This is for you if…

…a strategic renovation is waaaay overdue for your current messaging and website, and you’re too insider baseball to know what’s useful and what’s clutter

…when you look in the mirror that is your website, it doesn’t come close to doing justice to the amazing work you do

…it’s rebrand (or first brand!) time and you just don’t know what copy to put where or how to stretch the meager number of words you’ve come up with to fill the gaping lorem ipsum holes

We know that copy belongs in the driver’s seat (design can ride shotgun), and so we’ll get straight on research, brand messaging, and more before crafting page-by-page copy that’s ready for install.

If your website (read: the top destination of all your marketing and advertising) is missing the >> it << factor, step right into our workshop and we’ll help Stella get her groove back (yes, I just turned your website into a woman…which is a win since we femmes are just the kind of whip-smart, compassionate communicators your brand needs). Let’s up your know, like & trust factor (and, ahem, your income) with consistent, clear, and concise copy that underscores your value and uniqueness.

Option 5: Launch & Email Funnel Copy

FROM $11,000 TYPICALLY 8-WEEK TURN-AROUND PROCESS

CUSTOM TO YOU PROPOSAL MAY INCLUDE OPTIONS LIKE SALES FUNNEL MAP STRATEGY | EMAIL NURTURE & SALES SEQUENCES | LONG FORM SALES PAGE COPY | LANDING PAGE, REGISTRATION PAGE, THANK YOU PAGE COPY | AFFILIATE PROMO COPY


This done-for-you service offers high-level strategy and white glove copywriting that expertly blends your voice with proven formulas that sell. What difference does it make? The difference is, you’re in the mood to kick a little a$$ (bonus points if you just pictured the scene in that ice skating movie).

This is for you if…

…you’ve got an awesome new product, course, event, or other offering that’s ready to launch to a specific target audience.

…you’ve got an existing evergreen or live launch funnel that’s honestly just delivering lackluster returns.

…copywriting is the thing that’s about to send you over the edge and you want to focus on prepping the final product, leading your team, and envisioning the victory lap you’ll take on once you crush your sales goals.

We’ll dip in and become part of your team, working in concert to pin down the specifics of your launch timeline, research the catchiest hooks and most poignant messages, and thoughtfully draft every last piece of launch copy. We’ll also tip a glass and celebrate your hard earned success on the other side.

Real talk. A launch is an investment of coin and sweat equity in your future. Tech stack, offer creation, hosting platforms, CRMs, advertising…why do ALL. THAT. WORK. without checking the final box? Seal the deal with targeted copy that sells your brilliant offer.

I see you there, hand raised high. Let’s answer that big, burning price tag question I see smoldering in your eyes.

This is no Upworks sitch (meant with absolutely no shade on those fine, hardworking peeps). Our standards are high, and we expect yours to be too. This is custom, professional, research-backed work. Industry standards our on our side for this level of quality — think $5k for a sales page, $1k for a website page.

Our goal is to make your investment well worth it so that you see returns––increased time to focus on your genius and, of course, higher revenue. And we’re just like you––we strive to over serve you, providing bonus deliverables, coaching, or insights where it best serves you along the way.


So here’s your REAL option now.


Keep hacking away as you’ve been with a murky blend of guess-work and quasi-thieving from competitor’s funnels and websites.

OR

Say goodbye to the guilt and guesswork and say hello to our team. Let us apply the formulas and strategies that have earned clients $250k+ on a single course launch, millions in fundraising dollars, and 10s of thousands of followers.

We’re ready, pen and laptop in hand, and couldn’t be happier to help.

And around these parts our clients wind up feeling like family. Which means not just anyone gets to enjoy the shade under my avocado tree.

We’ll begin with mutual respect by having you fill out an application to fast-forward through the first date and see if the sparks fly.

Note––we often book out, so fill out your application TODAY so we can do our best work together. We’ve noticed that our clients who book in advance are inevitably more prepared and get the biggest bang for their buck. And also…we’ve been there…sometimes last minute, hair on fire is just how it’s got to be. We will welcome you open arms, schedule permitting.


Looking for something a scooch more DIY? Shop our courses and templates.

Six Figure Copy

GET TOP-SHELF RESULTS ON A HOUSE WINE BUDGET

Get ready to flex the copywriting muscles you never knew you had. My soup to nuts curriculum guides you through my signature authentic content pyramid to hone your brand messaging, pin down a voice, and apply this everywhere your words show up so you can grow your sales and impact.

MY TEACHING, YOUR TIMELINE

Six Figure Content is my signature program that makes great copy accessible to anyone running a business or nonprofit. On-demand video guides and templates give you access to what you need, when you need it. They let me hold your hand at every step. PLUS. We go a step beyond with editing advice inside our private, uber-supportive community. It’s so warm and fuzzy some people show up just ‘cuz.

LIFETIME ACCESS, UNLIMITED VALUE

As the course evolves and grows (new templates and expanded features drop in on the regular), you will always have access. I’m teaching you to fish…and then sticking around so that you can relearn or dig deeper the next time you launch or pivot or build a new brand. I’d be so honored to have you join so we can help you make copy your #1 star employee, brining in leads, sales, engaged followers, and ecstatic advocates all day, every day.

Six Figure Content Testimonials

  • “This course has been so much fun. My mindset is shifting, and I’m coming up with new ideas. The templates are brilliant. Everything is there, and you just put it in it’s place. At the same time, the work is so deep. The course works on so many levels. It is left brain, right brain, and even spiritual in a creative way, and it’s freeing me up to pursue my purpose.”

    Walker Brandt, Author & Inspirational Speaker

  • “There’s been a massive progression in my business. This is giving me clarity on my brand – my voice, my tone. Before, I didn’t know what I wanted to say. Now, I can give the website person or anyone I’ve hired clear directions.”

    Deborah Trotman, Small Biz Owner

  • “Gearing everything to the hero - the customer – instantly changed my business. I’ve already updated my homepage, and I’m only on my first lesson.”

    Takara Shelor, Author, Coach & Consultant